Pure Dairy Trade

ABOUT

We'll find your way in the world of dairy

A privately held company, Pure Dairy are the world’s foremost experts in dairy solutions for commodity traders and foodservices.

COMPANY

Pure Dairy was founded in 2011, and has since grown exponentially to service a trading network covering some 72 countries. With five international offices, our headquarters are located in Melbourne, Australia.

At Pure Dairy, we pride ourselves on our extensive knowledge of global and domestic dairy products, manufacturing systems and market activity. Our multidisciplinary teams liaise closely with customers to create custom end-to-end solutions including everything from product development, procurement, planning, execution and quality control to financing, freight, compliance, warehousing, distribution and marketing.

Sharing knowledge and insights with our sister division, Pure Dairy Foodservice, we go beyond transactional business to form long-term, strategic relationships.

Business divisions

Pure Dairy offer a full range of end-to-end services for foodservice, retail and commodity buyers and sellers

We delivered by our respective business divisions of Pure Dairy Trade and Pure Dairy Foodservices. These units are constantly sharing data and insights, so you’ll always be supported by the full power of our intellectual capital

Pure Dairy
Foodservice

Visit site

Pure Dairy
Group

Visit site
A message from our Chief Growth Officer

As Chief Growth Officer at Pure Dairy, my focus is simple: deliver exceptional value for our buyers and suppliers, every single day, so we can grow together. Our international success is built on a dynamic, service-driven mindset, deep product and market expertise, and a commitment to creating real value across global dairy markets.

We go beyond trading. Our teams collaborate across subsectors and regions to provide better products, better service, and deeper insights—helping our partners navigate volatility, manage risk, and seize new opportunities. With highly skilled and empowered people, we make fast, informed decisions without unnecessary complexity.

Pure Dairy’s growth is driven by trust, transparency, and a genuine care for our partners. I believe in sharing knowledge, encouraging diverse perspectives, and developing our people so they can reach their full potential and deliver even more for our customers and partners.

Together with our operations across Foodservice, Manufacturing and Retail, we bring unmatched capability, strong industry relationships and a 360-degree understanding of the dairy value chain. Our investment in new supply options and our state-of-the-art conversion facility in Melbourne reflects our ongoing commitment to providing more solutions, and more certainty for our partners.

I’m proud to lead a team united by passion, expertise, and a clear purpose: to support your business with agility, integrity, and world-class service as we continue to grow, innovate and shape the future of dairy together.

Daniel Adlerstein

MEET OUR TEAM

Pure Dairy offer a full range of end-to-end services for foodservices, retail and commodity buyers and sellers.

Adrian Josephson

Executive Chairman

Daniel Adlerstein

Chief Growth Officer

Albert Zago

Chief Financial Officer

Genevieve Gowland

GM People and Culture

Lisa Farley

Senior Commercial Manager

Marisa Singh

Senior Commercial Manager

Rhys Moso

Junior Commercial Manager

Wilson Prima

Commercial Manager

Shane Lee

Commercial Manager

Adibah Nazarudin

International Logistics Coordinator

Theresa Ng

International Logistics Coordinator

Wieske Prawira

Accountant

Cameron Smith

General Manager – Logistics

Ryan Bird

Head of Global Logistics

Jenny Liu

Senior Logistics Coordinator

Richella Mullan

International Logistics Coordinator

Kishen Baskaran

Graduate Accountant

Roni Jaslowitz

Financial Operation Lead

Selma Wong

Senior Financial Accountant

Yuko Granger

Marketing Manager

Silvia Wanigatunga

Head of Quality

Maria Dickson

Head of People & Culture

Ashlee O’Brien

People & Culture Coordinator

Devin Sibera

FP&A Lead

Hilda Lourdes

Location: Melbourne, Australia

Education:

  • Member of Certified Public Accountant (CPA) Australia
  • Master of Business Administration, Victoria University
  • Bachelor of Finance and Human Resource, Corporate Finance, HELP University

 

Hilda joined Pure Dairy in 2018, and serves as the Group Chief Financial Officer based in Melbourne.

Through her qualification as a CPA and possession of an MBA, Hilda understands the power of numbers. She has over 15 years’ experience in financial accounting and operations across a variety of sectors, including hospitality, retail and construction, and is passionate about growing businesses through the strategic presentation of financial figures. She is an expert in communicating complex financial information in its most simple and effective form, and is well versed in Financial Control and Cashflow Management. Furthermore, Hilda plays an instrumental role in setting up banking, accounting and tax systems in the many of the foreign countries that pure dairy operates.

Born and raised in Malaysia, Hilda comes from a country steeped in cultural diversity, helping her to understand the importance of cross-border partnerships in a rapidly globalising economy. She believes that the collective strength of the team is greater than the sum of its individuals, and guides and mentors her colleagues to achieve the best outcomes for themselves, the organisation and our customers.

Hilda is an avid traveller and loves learning new things – both personally and professionally. She believes in living life to its fullest every day as best she can.

Adrian Josephson

Position: Managing Director.

Location: Melbourne, Australia.

Education: Bachelor of Business, Swinburne University of Technology.
Diploma of Hotel Management, William Angliss College.

Adrian Josephson is the Founder and Managing Director of Pure Dairy, establishing Pure Dairy in 2010 after working for seven years in trade sales for an international agribusiness.

In his previous employment, Adrian maintained daily engagements with international trade partners and global import and export markets, helping him to develop a deep understanding of the cultural differences, commercial trends and selling capabilities across industrial trade and food markets around the world.

Adrian founded Pure Dairy on the back of this expertise, and a desire to create an open and honest business that could go above and beyond to achieve the best commercial outcomes for its business partners.

In his role as Managing Director, Adrian oversees Pure Dairy’s growing international trade and food service teams, and plays an integral role in managing new business opportunities, corporate strategy and marketing campaigns.

Adrian is a passionate leader who understands the benefits of being a ‘hands-on’ organisation. Partnering with customers on every step of their dairy journey, Adrian and the team at Pure Dairy take pride in quickly rendering the finer details of any business challenge, all the while providing unsurpassed customer service.

Adrian’s goal is to continue to provide world-class dairy solutions to customers around the world, strengthening Pure Dairy’s reputation of honesty, integrity and excellence in the process.

Kristian Dow

Position: Group Marketing Manager

Location: Melbourne, Australia

Education: Bachelor of Commerce (Sports Management & Marketing), Deakin University

Kristian joined Pure Dairy in 2022 as Group Marketing Manager in the Melbourne Office – a newly created role that sees him responsible for marketing across the entire business.

With over 20 years of experience across several sectors including automotive, consumer electronics, and retail hardware, he has transitioned into the food and beverage industry, bringing a wealth of knowledge and experience with new product development, brand marketing, and social media.

Kristian is a strategic thinker and applies a customer-first approach to everything he does. He understands the nuances of social media and how this can be used effectively to grow a brand and create awareness. With a keen eye for detail, he is passionate about growing Pure Dairy’s brand and products.

Outside of work, Kristian and his 2 boys are keen skiers – both snow and water. Kristian can often be seen playing ball with his dog Milo or chasing an errant golf ball around on the weekends.

Craig Sleep

Position: General Manager Foodservice

Location: Melbourne, Australia

Education: Post Graduate in Applied Business, Swinburne University Hawthorn

Born and bred in Melbourne, Australia, Craig has extensive knowledge as a dairy professional in both the sales and marketing fields. Performing senior leadership roles in FMCG he has spent 15 years specialising in dairy. Craig has led teams across the Retail, Ingredients both domestic and internationally with his passion lying in the domestic foodservice space.

Craig’s leadership and experience will provide a strong platform for the continual growth of Pure dairy and its stakeholders.

Craig holds a strong bias for real customer value and a good eye for talent. He understands the hands on and fast paced nature of the Industry, he leads from the front and is motivated around providing solutions to all customers and providing value to the Industry.

Outside of business, Craig enjoys AFL football, particularly Collingwood Football club. He divides his time between Melbourne and Echuca/Moama.