International Cheeseburger Day 2020
As the world celebrates International Cheeseburger Day, we look back at the cheeseburger’s rise from a dinky sandwich shop in America to a cultural phenomenon across the globe.
It is said the origins of the humble cheeseburger can be traced back to 1926, when the curious adolescent mind of 16-year-old Lionel Sternberger dared to chuck a slice of American cheese on top of a sizzling burger patty in his father’s sandwich shop in Pasadena, California.
Conspiracy theorists say that the inspiration came from a passing homeless man who suggested that cheese should be added to hamburgers, while the more skeptical cheeseburger historians among us dispute Lionel’s claims altogether.
Whatever the story, you can only imagine the twinkle in young Lionel’s eye as he watched the cascading cheese drape the naked patty in a cloak of melted, gooey deliciousness. A cacophony of sights, sounds and smells to bring a hearty smile to even the sternest of faces – a cultural revolution was born.
Since that seminal moment in history, the cheeseburger has reserved a special place in the hearts and minds of millions across the world. There is something about a juicy beef patty ensconced in billowing cheese and slapped between two perfectly crisp buns that resonates with people.
Is it the combination of mouth-watering flavours? Yes.
Is it the contrasting textures of the crunchy bread, hearty patty and impossibly creamy cheese? Absolutely.
But perhaps the most powerful of the cheeseburger’s many qualities is its association with some of our most treasured memories. Our relationship with food is shaped by far more than our tastebuds, and studies have shown that familiarity with a food is a key determining factor in whether we choose to eat it.
The subconscious emotional connections we form with our food are powerful, and our perceptions of these foods are often defined by the memories they evoke. Comfort food is so named for a reason.
Think back to what cheeseburgers remind you of. Is it your best friend’s eighth birthday party? Is it soaking up the summer holiday sun on the beach? Maybe it’s shooting the breeze with your mates at the local burger shop after school or even watching your favourite sports team play.
Whatever it is, at Pure Dairy we understand that cheeseburgers are more than just a food – they are an emotional signpost for some of our happiest memories. That’s why we ensure our burger cheese is of the highest quality, driven by a passion to deliver exceptional cheese slices that not only do justice to the cheeseburger you are eating, but to the moment you are eating it in.
So next time you are thinking about making a cheeseburger, whether it be for a friend, a loved one, a customer or even yourself, make sure the cheese you are using is fit for the occasion.