Puredairy Trade


MEDIA RELEASE – Pure Dairy Expands Footprint In South-East Asia


| 10 Sep 2022

Pure Dairy Expands Footprint In South-East Asia

Leading Australian-based dairy sales and marketing company Pure Dairy has today announced the opening of its newest office in Singapore, demonstrating the company’s desire for growth in the dynamic South-East Asian dairy market.

The office becomes the fourth in Pure Dairy’s expanding global network. It will work alongside its well-established offices in Australia, United States and Mexico, providing sellers and buyers in the region with an experienced and transparent service model that the company prides itself on.

Pure Dairy Managing Director Adrian Josephson says the announcement is incredibly exciting, with the Singapore office becoming the newest office in the group’s growing network to offer world class dairy solutions. “The expansion of Pure Dairy into Singapore gives us a much stronger presence in what is a very important region in the dairy world. Having our feet on the ground will strengthen relationships with our trading partners across many countries in the region and improve the quality of service we can provide to our customers. Service will always be our number-one driver, and we are committed to providing our customers with the assurance that our solutions are informed by insights derived from a truly global network,” Mr. Josephson said.

The Singapore office will be run by Commercial Managers Lawrence Er Wei Hua and Kelvin Chong Yeow Wei, two respected dairy minds with extensive industry experience.

Kelvin joins Pure Dairy after serving as the Trade and Insight Director – SE Asia for the US Dairy Export Council. In this role, Kelvin conducted cutting-edge market and supply chain analysis, leveraging his acute understanding of relevant foreign trade policy and regulations to improve market access for dairy manufacturers and traders in the ASEAN region.

Lawrence is a proven Commercial Manager with over ten years’ experience in the food and dairy industries, having served as the Commercial Manager – Asia, for one of the USA leading Dairy Manufacturer and a Dutch Dairy Trading house in Singapore. Lawrence is an expert in Channel Management, Branding and Business Development, and will be a key driver in establishing Pure Dairy’s footprint in the region.

Mr. Josephson says the company’s Singapore office is in incredibly good hands. “Both Kelvin and Lawrence are highly respected and experienced leaders in the industry. Their collective understanding of the nuances of the dairy market across South-East Asia, and the region’s general trading landscape more broadly, makes them the ideal people to oversee our expansion into Singapore and beyond. Having crossed paths in various agriculture circles, we are now thrilled to welcome Kelvin and Lawrence into the Pure Dairy team and can’t wait to see the tailored solutions they will be able to deliver for our customers across South-East Asia.”

Written By

Adrian Josephson